Ruchika is the founder and creative director of Bodice and is one of India's leading fashion designers. Ruchika founded Bodice in 2011, after graduating from the London College of Fashion.
She was the recipient of the 2018 Woolmark Prize-- an accolade conferred on Yves Saint Laurent and Karl Lagerfeld in their early years. She was named one of Fobes India's 30 under 30, Vogue India's designer of the year, and is listed of the BoF 500.
Bodice makes exceptionally beautiful pieces and Ruchika is a creative genius, there are no two ways about that. But, Bodice and Ruchika's creative vision are so much bigger than beautiful clothes. To me, her brand, her clothes, and her story exemplify grit. The brand consciously eschews trends, fast fashion, and the general maximalist Indian clothes, for timeless, sustainable, and minimal pieces that transcend seasons, occasions, and fads. Each piece that Ruchika and her team put out represents persistence, not only because of their style but also because of their commitment to sustainability. From their design and material to their packaging, the clothes are produced with minimal environmental impact.
It takes an empowered, gritty, and courageous woman to build a brand that disrupts an industry and keeps on innovating. But Ruchika seems to me as someone who wants to empower others to do the same. If my opinion doesn't convince you, read her own words - "Power comes from being comfortable in your own skin, and that’s what I’ve strived to create, clothing that women feel comfortable in, without the external pressures of succumbing to social yardsticks. The clothes you wear shouldn’t create a new personality for you. Instead, they should allow you the space to make a statement that resonates with who you really are." [Taken from her note on bodice.co.in]
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